There is a very big difference in the rates on comparable policies. It is easy to make a very bad deal.

Insurance rates vary between insurance companies offering comparable policies. How is this possible? The answer is very simple. It has historically not been easy to compare the policies from different insurance companies. The market has not been transparent and insurance companies have not been forced to compete on insurance rates or any other terms and conditions.

This has changed for the better and still is changing with the introduction of more information available online.

You can find information on policies form different insurance companies online either through their websites or through insurance brokers or price comparison sites.